View Personalized Video Analytics
Video analytics provides a comprehensive overview of the performance of your personalized video campaigns. For every personalized video project, you can track analytics for each copy shared with your
Last updated
Video analytics provides a comprehensive overview of the performance of your personalized video campaigns. For every personalized video project, you can track analytics for each copy shared with your
Last updated
Contents
To access the analytics for your personalized video, follow these steps:
Open Your Project:
Navigate to your Studio Dashboard.
Select the personalized video project for which you'd like to view analytics.
Access the Analytics Dashboard:
Once in the project, click the Video Analytics tab. This will display detailed metrics for all copies of the video that have been generated.
Summary Metrics: View the overall performance of your video project. This section includes:
Total Video Copies Generated: The total number of personalized video copies created.
Total Links Clicked: How many unique links have been clicked by viewers.
Average Watch Time: The average duration viewers spent watching your video.
Click-Through Rate (CTR): The percentage of viewers who clicked on a call-to-action (CTA) within the video landing page.
Video View Rate: How many people started watching the video after clicking the link.
Video Completion Rate: How many viewers watched the entire video.
Total CTA Clicks: The number of times viewers interacted with the CTA on the video landing page.
Track Viewer Behavior:
Detailed Reports: Track individual viewer activity such as:
When and where the video was watched.
The device used to view the video.
Trends in viewership and engagement over time.
Unique Video Copies: For each personalized video copy, detailed analytics such as click-through rate, average watch time, and user-specific data will be available.
Measure Engagement:
Open and Click-Through Rates: Monitor how many people opened the video link and how many interacted with the CTA.
Watch Time Insights: View the average watch time per video copy to identify which sections of your video hold the audience’s attention.
Retention Graphs: Understand where viewers drop off during the video to improve future content.
Identify Peak Viewing Periods:
Trending Locations & Times: View heat maps that show where and when your video is being watched the most.
Geographical Insights: Map viewer locations to better target specific regions and audiences.
User-Specific Data:
For each video copy, dive into viewer details such as:
Date and time of view.
Geographical location.
Device type used to view the video.
Variables like personalized data added to the video (e.g., viewer’s name).
Duration watched to see how long each viewer engaged with the content.
To get more granular insights:
Click the Reports button (plus icon) to generate tailored reports on your video performance.
These reports will give a deeper dive into individual viewer behavior, overall engagement trends, and allow you to export data for further analysis.
Optimize Content: Adjust future videos based on which parts of the video retain attention or lose viewers.
Target Your Audience: Use geographical and device insights to tailor your marketing and distribution strategies.
Improve Engagement: Maximize your video’s impact by analyzing viewer behavior, watch time, and click-through rates.
Refine CTA Strategies: Enhance your call-to-action elements by examining where viewers are most likely to click and how engaged they are with your content.
These analytics empower you to make data-driven decisions, optimizing personalized video campaigns to effectively engage your target audience.