# View Personalized Video Analytics
#### How to View Analytics
**Steps to view analytics for a video:**
To access your analytics:
* Go to your Gan.AI Dashboard
* Open your personalized project
* Click the Analytics tab.
* You will now see the Personalized Video Analytics dashboard, like the one shown in the screenshot.
**You can filter data by:**
* Country
* Date Range (Last 7 Days, 30 Days, etc.)
**Analytics Dashboard Overview**
Your analytics dashboard is divided into four key sections:
#### **Summary Section (Top Row)**
**This gives you a quick snapshot of your video performance:**
| Video Copies Generated | Number of personalized videos successfully created |
| :----------------------: | :---------------------------------------------------------------: |
| Total Links Clicked | Total number of times any links were clicked on your landing page |
| Unique Links Clicked | How many unique viewers clicked a link (no duplicates) |
| Total Video Views | Total number of video play events |
| Unique Video Views | Number of unique viewers who played your video |
| Average Watch Time | Average number of seconds viewers watched out of total length |
| Click Through Rate (CTR) | % of viewers who clicked any link on your page |
| Video View Rate | % of people who opened the page and actually played the video |
| Video Completion Rate | % of viewers who watched the video till the end |
| Total CTA Clicks | Total number of CTA button clicks (e.g., “Book Meeting”) |
#### **Key Metrics Graph (Middle Left)**
* This visual graph shows activity over time, including:
* Video copies generated
* Total link clicks
* Website views
* Video views
You can toggle each metric ON/OFF using the Show/Hide graphs option. This graph helps see daily performance trends across a selected period.
#### **Viewer Retention Graph (Middle Right)**
**This graph shows how long viewers watched the video.**
* X-axis = Video timeline in seconds
* Y-axis = Number of viewers
**Once viewers start watching:**
* You’ll see drop-off curves
* High-retention segments
* Completion percentage
**This is extremely useful for identifying:**
* Which parts of your video are engaging
* Where viewers lose interest
#### **User Data Section (Bottom)**
This includes:
* Viewer identity (if tracking enabled)
* Watch duration
* CTA action logs
* Click events
* Timestamped activity
This table helps identify high-intent leads.
#### **Trending Places, Trending Time & Device Split**
These sections of your analytics dashboard help you understand where your viewers come from, when they watch your videos, and what devices they use.
**Below is a detailed breakdown of each panel.**
**Trending Places (Geo Heatmap)**
The Trending Places section shows a world map displaying the geographical location of your viewers.
What it shows:
* Countries and cities where your personalized videos were viewed
* Number of video-related link clicks from each location
* Visual heat intensity (darker/colored regions = more activity)
Why it’s Useful:
* Helps you identify strong-performing regions
* Useful for regional campaigns and global outreach
* Let's sales teams prioritize leads by geography
* Allows marketing teams to optimize ad targeting
**Trending Time (Hourly/Weekly Activity Heatmap)**
The Trending Time panel shows a heatmap of what time of day and which day of the week your viewers tend to watch your videos.
What the grid represents:
| Horizontal axis | Days of the week (Mon–Sun) |
| :-------------: | :--------------------------------------------: |
| Vertical axis | Time of day (morning → night) |
| Heatmap color | Higher density = more views during that period |
Why It’s Useful:
* Shows peak engagement times
* Helps schedule follow-ups based on viewer habits
* Helps marketers send campaigns at optimal times
* Let's you adjust campaign timing for better open & watch rates
Example Use Cases:
* If most viewers watch between 9 AM – 12 PM, send future messages during this window
* If your audience is active on weekends, plan weekend sends.
**Device Split**
Located under the Trending Time panel
What Device Split Shows:
A breakdown of which devices viewers used to watch your [personalized video](https://www.gan.ai/ai-personalized-videos):
* Mobile
* Desktop
Why Device Insights Matter:
* Helps optimize landing page layout
* Ensures your video is mobile-friendly
* Useful for deciding whether to use vertical, square, or horizontal video formats
* Helps tailor messaging to mobile or desktop users
#### Key Features of Video Analytics
Below are the capabilities shown across the dashboard:
1. **Real-time Tracking**
Your metrics update instantly as users interact with your video.
2. **Engagement Visuals**
Retention graphs + key metrics trend give you an instant view of:
* When people watch
* When they drop off
* If your CTAs convert
3. **Viewer-Level Details**
If email tracking is enabled:
* Viewers are identified
* Their actions are logged
* You can follow up based on intent
4. **Country & Date Filters**
Analyze performance by:
* Specific markets
* Campaign date ranges
5. **One-click CSV Export**
Export all analytics data using **Download CSV** - You can download the analytics in a CSV sheet just selecting the dates you want the report for.
You can also view and download the generated reports in the past using the "**Generated reports Tab**".
#### **Why Analytics Matter**
Analytics help you track engagement, intent, and performance, so you can:
1. **Improve conversion rates**
See how many viewers watched and clicked your CTAs.
2. **Understand viewer behavior**
Retention curves show where your video loses attention.
3. **Prioritize leads**
Identify who watched the most — perfect for your sales team.
4. **Optimize future messaging**
If drop-off happens early, you know your intro needs improvement.
5. **Measure success**
CTR, view rate, and completion rate show campaign ROI instantly.
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With Gan.AI’s Analytics Dashboard, you get clear, actionable insights into every stage of viewer engagement—from clicks and watch time to retention trends and device behavior. These metrics help you understand your audience better, refine your messaging, and optimize future campaigns for higher conversions. Whether you’re in sales, marketing, or customer success, analytics turn your personalized videos into a data-driven growth engine.
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