Mailchimp
Integrate Mailchimp with Gan.AI to send personalized video emails using Mandrill API keys and map Gan.AI video links to Mailchimp merge tags.
How to connect Gan.AI with your Mailchimp account?
Log in to your Mailchimp account
Click on your profile at the top right corner & go to ‘Profile’
Click on ‘Extras’ & select ‘API keys’
Under ‘Your API keys’, click on ‘Create a Mandrill API Key’
Note: This is a paid feature
In your Mandril app account, under ‘API keys’, click on ‘New API key’
Now enter the API key name as ‘gan_api’ & click on ‘Create API key’
Once your API key appears, click on ‘Copy To Clipboard’
Now go to the Gan.AI platform & paste it below under ‘Mailchimp secret key’
Enter the email associated with your Mailchimp account in the 'Sender Email' field
Enter the name you want to display in the 'Sender Name' field
Click on ‘Connect to Mailchimp’ below to connect your Gan.AI account to Mailchimp
How to send video copies to Mailchimp from Gan.AI?
Log in to your Mailchimp account
In the left panel, under ‘Content’, navigate to ‘Email templates’
Select the template you want to configure with your project
Note: Ensure you select templates with merge tags for personalization. If no merge tags have been created, follow these steps (or skip to step 5 if done):
Edit an existing template or create a new one
In your template content, click where you want to place the merge tag
Type ‘*|’ and enter the name of your merge tag
Add multiple merge tags as needed throughout your template
Click ‘Save and exit’ once all tags are added
Click the ‘ V’ button on the templates you wish to configure with Gan.AI
In the dropdown menu, select ‘Send to Mandrill’
Note: This step is required for every email template you configure with a personalized project in Gan.AI.
Select the personalised project you want to integrate with Mailchimp
Go to Project settings -> Integrations -> Mailchimp
Turn on the integration button, next to ‘Export video copies to Mailchimp'
Select the email template under ‘Mailchimp email template’
Map the Gan.AI properties to merge tags of your Mailchimp email template
We recommend mapping the following four properties:
perma_link
video_url
smart_url
thumbnail_url
Once all the needed properties are mapped, click on ‘Save & close’ to save your settings
With Mailchimp and Gan.AI fully connected, you can now deliver personalized video experiences directly through your email campaigns. Once your templates are mapped and merge tags aligned, Gan.AI automatically sends individualized video links into Mailchimp, allowing every subscriber to receive a highly relevant, customized message. This integration streamlines your workflow, strengthens engagement, and brings true personalization to your email automation—without adding extra manual steps.
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